Privacy policy

Last updated: October 16, 2025

TrueWalk operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). TrueWalk is powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through our website or otherwise interact with us. If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply in relation to the collection and use of your personal data.

By using our Services, you agree to the terms of this Privacy Policy and consent to the processing of your personal data as described below.

Personal Information We Collect

“Personal information” means any data that can identify you directly or indirectly. This does not include anonymised or aggregated information. We may collect the following:

- Contact details: Name, billing and shipping address, phone number, and email address.

- Payment information: Card or payment details, billing information, and transaction history.

- Account details: Username, password, preferences, and saved settings.

- Transaction data: Items viewed, added to cart, purchased, returned, or exchanged.

- Communications: Any information you include when contacting customer support.

- Device information: Browser type, IP address, operating system, and device identifiers.

- Usage data: How you browse, interact with, and navigate our website.

Sources of Personal Information

We collect information from:

- Directly from you when you make a purchase, create an account, or contact us.

- Automatically when you browse our site, through cookies and analytics tools.

- Service providers that support payment processing, shipping, or analytics.

- Third parties and partners who help us operate or advertise our Services.

How We Use Your Information

We use your personal information to:

- Provide and improve our Services: Process orders, payments, shipping, and returns.

- Personalise your experience: Recommend products and remember your preferences.

- Communicate with you: Provide order updates, respond to queries, and offer support.

- Marketing and promotions: Send product updates and offers (with your consent).

- Fraud prevention and security: Protect your account and prevent unauthorised use.

- Legal compliance: Meet legal obligations or respond to valid legal requests.

How We Share Information

We may share your data with:

- Shopify, our ecommerce platform provider, for website hosting and order processing.

- Service providers such as payment processors, couriers, and data analytics partners.

- Advertising partners to show relevant marketing where legally permitted.

- Legal authorities when required by law or in response to lawful requests.

- Business partners in the event of a merger, sale, or restructuring.

Relationship with Shopify

Our website is hosted by Shopify, which also processes data about your interactions with our store. Shopify may use aggregated data across its network to improve merchant services. To learn how Shopify handles your data, visit Shopify’s Privacy Policy.

Third-Party Links

Our site may include links to external websites. We are not responsible for the content, privacy, or security of third-party sites. Please review their own policies before sharing personal data.

Children’s Data

Our website and products are not intended for children. We do not knowingly collect data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us at support@truewalk.co.uk so we can remove it.

Data Security and Retention

We use appropriate technical and organisational measures to protect your personal data. However, no system is completely secure. We keep your information only as long as necessary to:

  • fulfil your orders

  • comply with legal requirements

  • resolve disputes

  • enforce our terms

Your Rights

Depending on your location, you may have the right to:

  • Access the data we hold about you.

  • Request correction or deletion of your personal information.

  • Object to or restrict processing in certain cases.

  • Withdraw consent for marketing communications at any time.

  • Receive a copy of your data (data portability).

If you are based in the UK or EEA, you may also:

  • Object to processing based on legitimate interests.

  • Lodge a complaint with your local data protection authority.

To exercise these rights, please contact support@truewalk.co.uk.

International Transfers

Your data may be stored or processed outside the UK or EEA. When this occurs, we ensure that appropriate safeguards are in place, such as the UK’s or EU’s Standard Contractual Clauses, to protect your information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with the new effective date.

Contact Us

If you have questions about this Privacy Policy or your data rights, please email:

📧 support@truewalk.co.uk

For data protection purposes, TrueWalk acts as the data controller for personal information collected through this website.